Managing our most
important resource.
The Australian water industry spans everything from wastewater management to environmental sustainability and agribusiness. One thing is clear: the sector is critical to our collective future.
As the driest inhabited continent on the planet, and with a widely dispersed and rapidly growing population, Australia faces a number of unique challenges when it comes to safeguarding water supply. These challenges require new ways of thinking, and a commitment to innovation. As a result, the Australian water industry is defined by progressive, resourceful and leading organisations doing incredible work.
At the same time, it’s a complicated and competitive landscape to navigate. With highly technical subject matter, incredible stories and capability, and sophisticated audience segments to target and connect with, the water industry can be—fittingly—fluid and demanding. To identify and capitalise on opportunities, you need a uniquely experienced partner.
Let's make an impact together
Overcome complex and urgent marketing challenges in the water industry.
Your challenge
Keeping up with rapidly changing regulations.
Regulatory considerations, approvals and standards—like WSAA, ISO, and AS—are constantly updating and evolving. Proactively communicating your alignment with these crucial industry benchmarks can be a powerful differentiator, supporting customers to validate your offerings are fit for purpose, that you can deliver against their project requirements, and that your organisation is credible when it comes to accreditation.
Your challenge
Providing the right level of product information, in an easy-to-digest format.
Water products and infrastructure can be highly technical. Water professionals need information on control valves, flow meters, measuring technologies, pipeline systems, and more. By providing information that is easy to access and simple to consume, you can support your customers to get the best out of their solutions. By making life easy, you’ll build stronger rapports that contribute to sustained high-value customer relationships.
Your challenge
Delivering on increased customer expectations.
Customer experience with high quality service is paramount. Today, there are heightened expectations around support, information, and availability. Digital channels and touchpoints play a crucial role in your ability to provide the right information when it’s needed. From technical documentation and appraisals to product support or usage statistics, the right technology, processes and marketing collateral are imperative in providing a leading customer experience.
Your challenge
Increasing competition.
Utilities face growing competition in areas where alternative water sources like rainwater harvesting and desalination are viable options. It’s crucial that marketing efforts highlight the importance of tap water over alternative sources.
Your challenge
Ensuring sustainable operations.
Sustainable operations are increasingly integral in the water sector. Resource scarcity, regulatory compliance, cost reduction, long-term viability and other important factors are creating an increased emphasis on sustainability. Customer sentiment and awareness of sustainability is equally crucial. Your ability to project and promote sustainability initiatives could be a crucial factor in winning new projects or connecting with a wider customer network.
Your challenge
Managing data privacy and security.
Privacy and data security are growing concerns in the water sector and beyond. With the growing proliferation of smart meters and the digitsation of service provision, improving data management and staying up to date with evolving privacy legislation should be high priorities.
Your challenge
Raising education and awareness.
Depending on your role within the sector, education can be a powerful strategic component of your marketing activity. Teaching your customers how to optimise and operate your products for the highest level of performance can deliver tangible value, which strengthens their bond with your brand. Equally, new products and solutions can be used to deliver projects more efficiently, saving time and money at large scales. Your ability to communicate these messages to the right audiences can significantly impact your sales activity.
Incredible organisations in the water industry, made even more so.
These organisations deliver vital services and infrastructure to improve community safety, sustainability, and sanitation. We are proud to support them in doing so.
CLOVER
Driving sustained, significant growth into new markets and territories.
Clover is a forward-thinking pipeline infrastructure business committed to solving some of Australia’s biggest challenges. Their team of experienced specialists bring the robust expertise required to plan source and supply local and global infrastructure projects, rejuvenating communities and supporting the development of entirely new ones. Through a sustained commitment to innovation and technical excellence—including rebranding projects, a website rebuild, community outreach and ongoing analysis and optimisation—Clover has experienced incredible growth over time. The team has expanded into new national and international markets, while broadening their offer to win and deliver significant projects in brand new sectors.
BERMAD WATER TECHNOLOGIES
Building a market leader through quality, consistency, and sustained growth.
Bermad Water Technologies is a global business specialising in cutting-edge water technology solutions. The team is thriving; they currently serve major national clients and suppliers in critical sectors spanning waterworks and mining, irrigation, fire and construction, and metering. To stay ahead of the curve and maintain strong partnerships, Bermad needs to be current, highly capable, and relevant. Across multiple sectors. And at scale. Through a highly effective long-term content strategy and performance optimisation, Bermad established itself as a clear market leader.
SCHOOLS WATER EFFICIENCY PROGRAM
One program. 1000+ schools. More than 1.2 billion litres of water saved.
The Schools Water Efficiency Program (SWEP) is a simple yet powerful government initiative educating kids on saving water and changing attitudes along the way. SWEP is a data-logging interface that tracks water use in Victorian schools to identify leaks. If schools can find leaks early, they save water and money. Money that is better spent on computers, equipment and other resources. SWEP has generated significant impact and world-wide acclaim for its contribution to sustainability, innovation and education.
Building a strong, sustainable water sector.
Let’s make an impact together.
Whatever your mission, let’s make the greatest impact possible. We have extensive experience supporting a huge range of organisations in the water industry and we’re ready to get started with you. Take the first step and let’s build something special…