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With the growing shift towards industry 4.0—or the fourth industrial revolution—forward-thinking manufacturing and industrial companies are capitalising on a new era of opportunity and potential.

While there are challenges to overcome, it’s an exciting time for manufacturing and industrial businesses. Rapid advances in technology—from automation and artificial intelligence to 3D printing and the Industrial Internet of Things (IIoT)—are creating enormous opportunities. Shrewd organisations can revitalise production processes, reduce costs, and enhance quality.

However, while technology and capability surges, so too does competition in key markets. Australian manufacturers face competition from low-cost manufacturers. For most industries—and for many customers—sustainability and environmental considerations are increasingly crucial. If you’re not investing in automated tactics for promotional targeting, customer-acquisition, after sales support, and more, there’s every chance your competitors are. An experienced, proven, and highly specialised marketing partner can help you broadcast your capability, enhance and build valuable customer relationships, and capitalise on the profound opportunities at play.

Let's capitalise on your opportunities together

Overcome your most complex and urgent challenges in the manufacturing and industrial sector.

Your challenge

Embracing digital marketing to drive genuine business growth.

Effectively navigating the shift towards digital marketing requires expertise in process, culture, tooling and more. Digital branding, ongoing analysis and website conversion rate optimisation, analytics, content production, and user experience design can all be a challenge for traditional manufacturing business, but with an experience partner, they also drive significant, tangible business growth.

Your challenge

Keeping pace with evolving technologies.

Industry 4.0 and the increasing digitalisation of the manufacturing industry, or the emerging ‘fourth industrial revolution’, will have significant impact on your processes, tooling, operations, and general marketing. Embracing new technologies will be critical in your ability to serve and connect with new customers, while keeping up with competitors in Australia and around the world.

Your challenge

Finding, connecting with, and converting new customers.

Building strong relationships with customers and effectively engaging with new audiences is a challenge. While manufacturing and industrial businesses are incredibly diverse, and service a wide range of audiences—from procurement teams, specifiers, redistributors and engineers to local councils—there are some consistent techniques you can adopt as manufacturing marketers to help you build a substantial audience.

Your challenge

Supporting customers to navigate long and sophisticated sales cycles.

Marketers in industrial business are charged with supporting challenging sales cycles, especially in B2B models where decisions involve multiple stakeholders. Complexity abounds because of the technical complexity of products, the variability of your audiences, the scale and perceived levels of risk associated with major projects, and stringent regulatory standards and requirements. With the right approach however, these challenges also present distinct opportunities for clear differentiation, exceptional customer experience, and high-impact marketing activity.

Your challenge

Educating your customers and overcoming knowledge gaps.

Products and solutions offered by manufacturing and industrial businesses can be complex. Sometimes prohibitively so. Educating your market is key for many reasons: providing high quality, accessible educational materials can help with customer acquisition, retention, and function as a kind of ‘always on’ after-sales support, freeing up key people to focus elsewhere in the business.

Your challenge

Differentiating yourself from competitors to drive long-term growth.

For many manufacturing businesses, it’s easy to focus solely on operations. At the same time though, it’s equally important to find ways to assess the motivations of your customers and position your offering in a way that is uniquely aligned with their needs. The right brand proposition can deliver increased market share, better traction in key tenders or procurements, higher pricing power, and even help convey crucial insights into sustainability and corporate social responsibility.

Delivering genuine value with industry leaders.

These organisations deliver vital infrastructure and products that support safety, efficiency, comfort, reduced emissions, and more for the community. We are proud to support them in doing so.

CLOVER PIPELINES

Driving sustained, significant growth into new markets and territories.

While some established players within the pipeline infrastructure industry are comfortable to look the other way, Clover runs towards the future with courage. After engaging in a rebrand and website redevelopment project, Clover has expanded to new markets, both nationally and internationally. They’ve grown to serve new sectors and develop significant client partnerships in key segments. And they’ve continued to foster impressive depth and breadth of engagement with their existing clients. While Clover always remains future facing, the recent past has seen an incredible trajectory for the business. Learn more about their approach and success.

BERMAD WATER TECHNOLOGIES

Building a market leader through quality, consistency, and sustained growth.

Bermad Water Technologies is a global business specialising in cutting-edge water technology solutions. The team is thriving; they currently serve major national clients and suppliers in critical sectors spanning waterworks and mining, irrigation, fire and construction, and metering. It takes a huge effort to keep that sort of pipeline flushed, particularly given the massive shifts facing industrial manufacturers on the cusp of ‘industry 4.0’.

Clients + Partners

Making for a robust, sustainable, and innovative industrial sector.

Services + capabilities

Supporting manufacturing businesses to deliver on huge potential.

So, what’s the secret to success? The winning formula? The way to capitalise on the enormous opportunities at play? As with many things, the answer is: it depends. It depends on your goals, your current context, and a variety of other factors we’d love to discuss and understand. There is one constant though, regardless of circumstance: our partnership will make you more potent as a manufacturing business.

  • SEO: SEARCH ENGINE OPTIMISATION

    By improving the visibility of your website, you can drive more people towards your business at the point they’re searching for your products, services, or solutions. Brand visibility is enormously valuable, helping to establish your business as a leader, fostering trust, and consolidating your customer base.

  • UX DESIGN + DEVELOPMENT

    Many manufacturing businesses deal with highly technical subject matter. Often, your prospective clients and customers are looking for critical information quickly: information about standards and accreditations, technical documentation, and more. By adopting best-practice principles of user-experience design, you can support customers to achieve their goals faster and capitalise on greater sales.

  • WEBSITE + PERFORMANCE AUDITS

    Objectively assess the efficacy of your website’s design, content, and overall configuration. With these data points, you can improve the speed at which your website serves your customers. In a competitive industry, timely access to key information—along with rapid processing of orders and enquiries—can minimise friction points and deliver huge value.

  • CONVERSION RATE OPTIMISATION

    Conversion rate optimisation (CRO) involves using evidence to make design decisions, increasing the percentage of website visitors who complete an action in line with your business objectives: making an enquiry, signing up to a newsletter, downloading product documentation, and more.

  • PAID ADVERTISING + CAMPAIGN MANAGEMENT

    Effective paid advertising and campaign management can play a valuable role in improving the visibility of your products and services with key audiences, amplify reach, generate leads, and drive sales.

  • CONTENT PRODUCTION

    Content is invaluable for manufacturing and industrial businesses. With the right approach, content can serve a business acquisition function, provide effective after-sales support to help people get the best out of your products and services, promote the expertise and specialised capability of your staff members, and more.

Keen for some insights into manufacturing and industrial sectors? We’ve got plenty:

WHAT ARE YOU WAITING FOR?

Let’s build on your potential.

Whatever you’re building towards, let’s make it happen. We have extensive experience supporting a huge range of organisations in the manufacturing and industrial sectors and we’re ready to get started with you. Take the first step and let’s start delivering value…

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