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Technology, IT, professional services, and consulting businesses work on the forefront of our most sophisticated challenges. With complicated problems to solve—and a competitive sector to navigate—the right support is invaluable.

In an increasingly sophisticated world, technology and IT is becoming infinitely more enmeshed in the way we live, work, and operate as a society.

As a result, the role of technology and IT organisations is increasingly crucial. Predicting and protecting against cybercrime. Transforming workplaces and businesses to deliver more value. Improving the sustainability of our homes and cities. Delivering these incredible innovations brings the future closer every day. It also requires an incredible amount of focus, commitment and collaboration. By working with an experienced marketing partner, you can free your team and people up to focus on service delivery to ensure we create the most value possible: for your clients, for your organisation, and ultimately, for everyone.

Let's deliver on enormous potential together

Overcome your most complex
and urgent marketing challenges.

Your challenge

Meeting evolving data privacy regulations.

The privacy landscape is changing. Research shows privacy is extremely important for end-customers and the public in general. Your approach to privacy can have significant legal implications and impact on your bottom line: for better or worse. Understanding and navigating privacy regulations is crucial to maintain trust, avoid fines, protect sensitive information and ensure compliance.

Your challenge

Generating awareness and connecting with customers.

With the big four firms dominating the Australian consulting and IT sector, building a client base is challenging. Driving awareness is the first step in generating business growth. Effective marketing will leverage your reputation and ensure business development activities focus less on establishing ‘who you are’ and more on the innovative value you create for customers. With greater equity in, and reputation for, your brand, you can ultimately drive down cost of acquisition in the long term.

Your challenge

Explaining complex IT solutions to non-technical customers and clients.

There can be a high barrier to entry in technology and IT consulting services. To have meaningful and valuable interactions with your customers, you need to be able to articulate sophisticated technical concepts in a way that is clear and compelling. The right approach will ensure you foster understanding, build rapport, align goals, and drive meaningful engagement with customers.

Your challenge

Producing content that generates tangible business value.

As knowledge workers, IT and consulting professionals are perfectly placed to broadcast expertise via thought leadership in marketing content for genuine business benefit. From new business acquisition to after-sales style technical support, the right type of content can create real value for your customers. Further, with a considered approach to publishing and promoting material, content marketing is passively generative in perpetuity: actively generating leads while freeing key personnel up to deliver for clients.

Incredible professional services organisations, made even more so.

Australia's technology, IT, consulting, and professional services sectors are growing at an exponential rate, driven by forward-thinking and ambitious organisations. We are proud to support them in delivering pioneering services, products, and ideas.

REA GROUP

A technology powerhouse sets the pace for performance.

REA Group is a digital media and technology business with more than 1,400 people working across three continents to change the way the world experiences property. With over 20 brands in six countries, the team creates cutting edge design and technology to meet the demand associated with a booming global property market. And business is exactly that—booming—so REA Group is always on the lookout for top-tier talent to bring on board, from all over the world. With no sign of things slowing down, we teamed up to help REA Group roll out a compelling red carpet for prospective staff, potential investors and the media, through best-in-breed design and development of their global corporate website.

EQUAL EXPERTS

Connecting with customers in a new market.

Equal Experts is a global network of senior technology practitioners and consultants, specialising in digital delivery. Well established around the world, they have over 2,000 people based in 8 countries and 5 continents. When they decided to expand to Australia and the Asia-Pacific region, the team needed to connect with new customers and rapidly establish a compelling market presence. Through a considered blend of analysis, research, strategy, collaboration and creativity—the same formula Equal Experts apply in their delivering their consultancy services—the team set about connecting with customers in every sense: from initial research, to a targeted digital campaign for new business acquisition.

FORESTERS FINANCIAL

Building a brand while maintaining crucial marketing continuity.

As an investment bond specialist managing over $400 million worth of funds, Foresters Financial is fully immersed in delivering on its mission: to empower prosperity and safeguard its members’ wealth. The team commits to excellence on every front, all at once. One critical project cannot compromise the success or quality of others. Learn how Foresters Financial seamlessly managed multiple streams of crucial marketing activity—a rapid website redevelopment delivered in five weeks, ongoing mission-critical marketing activity, and a strategic rebrand—all concurrently, and without any compromise on the steadfast excellence that defines their organisation.

MICRON 21

Levelling up with Australia’s first Tier 4 data centre.

Micron21 is Australia’s first Tier 4 data centre. That’s a big deal. Tier 4 status is certified in line with the uncompromising global standards of the Uptime Institute, and signifies world-class hosting, network security and data centre solutions. In short, it’s about premium technology, leading design, performance, and innovation.

our partners

Working with leading technology, consulting and ICT organisations.

  • Micron21 logo
Services + capabilities

Supporting sustainable growth for information technology, professional services, and consulting companies.

So, what’s the secret to success? The winning formula? The magic touch? As with many things, the answer is: it depends. It depends on your objectives, your current context, and a variety of other factors we’d love to discuss and understand. There is one constant though, regardless of circumstance: our partnership will make you more potent as an organisation.

  • DATA ANALYSIS + TRACKING

    Rather than relying on gut feel or intuition, data analytics can provide actionable, data-driven insights to support business decisions. For many healthcare organisations, it’s not about a lack of access to data, but the capability to use it effectively. We have the experience you can rely on for more strategic and efficient decision-making.

  • UX DESIGN + DEVELOPMENT

    Healthcare marketing can involve sophisticated multi-channel engagements and campaigns, across multiple touchpoints. UX design plays a vital role in ensuring people feel supported, can access what they need, and complete their goals in line with your objectives.

  • CONVERSION RATE OPTIMISATION

    Use evidence to improve the way you serve clients and patients online. By making your digital patient experience easier and better, you can boost trust, increase engagement, and generate more enquiries for improved healthcare outcomes.

  • BUILDING SOPHISTICATED WEBSITES

    We scope and deliver large scale website projects with some of the most prominent healthcare organisations in the sector. Whatever your requirements, including stakeholder engagement, change management, scoping, build and delivery, we have the experience to deliver above your expectations or requirements.

  • CONTENT PRODUCTION

    The right content is crucial for education, empowerment and building a rapport with your various audiences. Depending on delivery, healthcare content has the power to create a sense of calm and trust, or anxiety and discomfort. Hitting the right sentiment while maintaining clinical accuracy is critical.

  • WEBSITE + PERFORMANCE AUDITS

    Use analysis tools to understand the efficacy and potential of your website’s design, content and overall performance. With these insights, you can remove barriers, capitalise on opportunities, and deliver a better experience for prospective or existing clients.

Keen for some insights into technology and marketing? We’ve got plenty:

WHAT ARE YOU WAITING FOR?

Let’s make an impact together.

Together, we can make enormous positive impact for you and your customers. We have extensive experience supporting a range of IT, consulting and technology businesses and we’re ready to get started with you. Take the first step and let’s start delivering genuine value…

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